E-commerce and online selling

Launching and growing an online shop with WooCommerce or Shopify

Choose your platform, structure your catalogue, organise payment and delivery, then manage your sales.

Request a quote
Level
Beginner
Indicative duration
21 h
Format
Online · On-site
Language
French
Price
On quotation

Learning objectives

  • Choose an e-commerce platform based on budget, skills and integration needs.
  • Structure a catalogue and write effective product pages.
  • Configure payment methods, delivery zones and options, and mandatory pages.
  • Set up the basics of acquisition and retention.
  • Track a shop's key metrics and prioritise improvements.

By the end of this course, you will be able to choose between WooCommerce and Shopify for your situation, set up a working shop (catalogue, payment, delivery, legal pages), and then track and improve its commercial performance.

We treat the shop as a complete system, not just a website: product pages that answer buyers' questions, logistics, cash on delivery and online payment, customer service, returns and retention. Common constraints of selling online in Tunisia are covered in practical terms.

The final part covers acquisition and measurement: product page SEO, campaigns, abandoned cart emails, e-commerce tracking in GA4 and key metrics (conversion rate, average order value, return rate, acquisition cost). You leave with a configured shop or a detailed launch plan.

Who it is for

  • Retailers and craftspeople who want to sell online.
  • Brand founders and e-commerce project owners.
  • Managers of existing shops who want to structure their business.
  • Marketing staff in distribution companies.

Prerequisites

  • Comfortable with web tools.
  • An online selling project (even at idea stage) or a case provided.
  • For practice: a WordPress test hosting or a Shopify trial, which we help you set up.

Skills you will gain

  • WooCommerce setup
  • Shopify setup
  • Catalogue management
  • Product copywriting
  • Logistics and delivery
  • E-commerce tracking in GA4
  • Transactional and follow-up emails

Programme

  1. Preparing your project

    3 h
    • Business model, margins and hidden costs
    • WooCommerce or Shopify: selection criteria
    • Tunisian market constraints: payment, delivery, trust
    • Mandatory pages: terms of sale, privacy, returns

  2. Setting up the shop

    4 h
    • Installation and basic configuration
    • Theme, navigation and key pages
    • Categories, attributes and product variations
    • Taxes, currencies and regional settings

  3. Catalogue and product pages

    3 h
    • Photos, descriptions and practical information
    • Writing with AI help without generic content or unverified claims
    • Stock management
    • Customer reviews and trust signals

  4. Payment, delivery and customer service

    4 h
    • Cash on delivery and online payment: organisation and risks
    • Carriers, zones and delivery fees
    • Order management, returns and refunds
    • Transactional emails and customer service

  5. Acquisition and retention

    4 h
    • SEO for category and product pages
    • Advertising and social media for a shop
    • Abandoned cart recovery and email sequences
    • Simple loyalty programmes

  6. Measurement and improvement

    3 h
    • E-commerce tracking in GA4
    • Metrics: conversion, average order value, returns, acquisition cost
    • Spotting friction in the checkout funnel
    • Three-month improvement plan

Exercises and projects

  • Compare WooCommerce and Shopify for your project using a criteria grid.
  • Set up a test shop with ten products, including one with variations.
  • Write three complete product pages and have them reviewed by another participant.
  • Configure delivery zones and fees, plus order confirmation emails.
  • Final project: a launch or improvement plan for the shop with metrics.

Upcoming sessions

No public session is scheduled yet. Leave a request: we will let you know as soon as a date is set, or organise a session for your team.

How to enrol

How to enrol

  1. Fill in the enrolment request form on this page (name, email, phone, current role and expectations).
  2. We reply by email to check that the course matches your level and to share practical details.
  3. Scheduled sessions are announced on this page as soon as they are planned; if no date is shown, your request is recorded and you will be notified when the next session opens.
  4. Your enrolment is final once confirmed in writing by email.

Companies: to enrol several employees or arrange a dedicated in-house session, mention it in the form and we will send you a quote.

Request a quote

Context, goals, tools in use, timeline.