Coordinated marketing instead of disconnected manual tasks

Move from disconnected manual marketing tasks to a coordinated, consistent and data-driven marketing system. We help plan campaigns, assist content production, segment audiences, coordinate multichannel distribution and monitor performance.

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A planning workshop in front of a wall of sticky notes.

Marketing automation connects your tools and content so that campaign planning, production, distribution and tracking work as one system rather than a series of isolated tasks. It is for marketing teams, agencies and businesses that publish regularly, collect leads and want more consistency without adding more hours.

We combine workflows, carefully governed generative AI and email or CRM tools. AI can prepare briefs or first drafts, but human review stays central for sensitive or strategic content. Messages remain on-brand and in your customers' languages.

The goal: publish consistently, follow up on every lead at the right time, and quickly see what works.

What we fix

  • A reactive content calendar

    Posts are decided at the last minute, with no overall plan or consistency across channels.

  • Time-consuming content production

    Writing, adapting and repurposing each message for every network and language takes more team time than it should.

  • Leads left without follow-up

    Contacts captured during campaigns receive no relevant follow-up and go cold.

  • Inconsistent messaging

    Tone, offers and visuals vary between channels, which blurs your brand.

  • Manual reporting

    Pulling results from each platform takes hours, and performance drops are spotted too late.

How we work

  1. Audit your setup

    Review of your channels, tools, content, approval process and available audience data.

  2. Define the target system

    Calendar, production and approval flows, segments, scenarios and the metrics to track.

  3. Connect and automate

    Workflows linking your editorial tool, AI, social networks, email, CRM and analytics.

  4. Safeguard quality

    Brand guidelines, consistency checks and human approval steps built into the process.

  5. Measure and refine

    Automated reporting, performance alerts and regular scenario reviews.

Use cases

  • Managed content calendar

    A shared calendar that generates briefs, assigns tasks and sends publishing reminders.

  • Assisted multichannel repurposing

    One source piece turned into drafts for each network and language, reviewed before publishing.

  • Lead qualification and routing

    Leads are enriched, scored against your criteria and sent to the right salesperson or a nurturing sequence.

  • Nurturing sequences

    Email sequences tailored to expressed interest, journey stage or contact segment.

  • Performance alerts

    A notification when cost per lead rises, a campaign stops or open rates drop.

Deliverables

  • Content calendar automation
  • Briefs and AI-assisted content generation
  • Human review of sensitive or strategic content
  • Email and social media campaign coordination
  • Segmentation and personalisation
  • Lead qualification and routing
  • Nurturing sequences
  • Performance drop alerts
  • Automated reporting
  • Editorial consistency and brand message control

Prerequisites and limits

Prerequisites

  • A reasonably defined positioning and brand messaging; if not, we start there.
  • An email marketing tool or CRM, or agreement to set one up.
  • A contact list collected with the consent of the people concerned.

Limitations

  • Automation amplifies an existing strategy; it does not replace a clear value proposition.
  • AI-assisted content is reviewed before publishing. We never publish unapproved content.
  • Social platforms restrict some automated posting; certain formats still need to be published manually.

Frequently asked questions

How much does marketing automation cost to set up?

Budget depends on the channels involved, existing tools, number of scenarios and content volume. Email, CRM or AI tool subscriptions also need to be considered. We provide a quote after auditing your setup.

Will AI write all our content?

No. AI helps prepare briefs, first drafts and variations. Sensitive or strategic content is always approved by someone on your team before it goes out.

Can you handle content in French, Arabic and English?

Yes, workflows can include language variations. Each version is reviewed for tone, accuracy and fit with its audience.

Which tools do you use?

We prefer to work with the tools you already have. If a new tool is needed, we compare several options against your needs, budget and data constraints.

How soon will we see results?

Time savings on production and reporting are usually visible soon after launch. Effects on leads and sales take several campaign cycles to measure reliably.

Is it compliant with data protection rules?

We build consent and unsubscribe handling into scenarios and only use lawfully collected contacts. The compliance of your existing lists is reviewed with you.

Our other expertise

Turn fragmented marketinginto data-driven performance

Let's review your channels, tools and content to see what can be coordinated and automated.

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