Marketing & Communication Agencies

Publish more consistently, standardise reporting and keep each client's brand consistent.

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End of the day, facing a pile of paperwork.

For a marketing or communications agency, AI and automation reduce time spent on repetitive production, reporting and coordination, leaving more energy for strategy and creative work. The challenge is to do this without losing quality or the consistency each client expects, often across several languages.

The approaches below are possible options, to be adapted to your organisation, tools and client requirements.

Industry challenges

  • Heavy monthly reporting

    Every client expects a report built from exports across several platforms.

  • Repetitive adaptations

    Adapting the same content to each network, format and language consumes a lot of creative time.

  • Scattered client approvals

    Feedback arrives by email, chat and phone, with no central history.

  • Hard-to-maintain brand consistency

    Several people produce for the same client, with differences in tone and messaging.

  • Unclear profitability per client

    Time spent on each account is not always compared with the budget sold.

Suitable solutions

  • Automated client reporting

    Per-client dashboards fed automatically from ad and analytics platforms.

    See the service

  • Assisted, governed production

    Briefs, drafts and variations generated with brand guidelines, then reviewed by the team.

    See the service

  • Approval flows

    Content sent to the client, feedback collected and reminders sent automatically.

    See the service

  • Per-client brand assistant

    An assistant grounded in each client's guidelines and approved messages to check consistency.

    See the service

  • Team upskilling

    Training on generative AI and automation applied to content production.

    See the service

Possible workflows

Monthly client report

  1. Data collected automatically from the client's platforms
  2. Dedicated dashboard updated
  3. Summary of key changes prepared
  4. Review and commentary by the account manager
  5. Scheduled delivery to the client

Post production and approval

  1. Brief created in the content calendar
  2. Copy and variations drafted according to brand guidelines
  3. Team review and editing
  4. Sent to the client for approval
  5. Scheduled after approval, final version archived

Performance alert

  1. Daily check of each campaign's metrics
  2. Variance beyond a set threshold detected
  3. Account manager notified with details

KPIs to track

Reporting production timeDirectly measures time freed for analysis and advice.
Client approval timeA smooth flow reduces publishing delays.
Revision rounds per pieceReflects brief quality and alignment with client expectations.
Time spent per accountHelps verify the profitability of each client.

Prerequisites and limits

  • Delegated access to clients' ad and analytics accounts.
  • Documented brand guidelines and messaging for each client.
  • Clear rules on AI usage, shared with clients where needed.

Some clients may not want their content processed by AI services: workflows must be able to run without it.

Let’s look atyour case

Publish more consistently, standardise reporting and keep each client's brand consistent.

Book a consultation